White bends. Light fractures. Gloss spills into the folds, a liquid pulse between presence and possibility. Nothing fixed. Nothing expected. Only the collision of two uncontainable forces, tracing shapes no one has named.

THE BECAUSE OF IT'S GLOSS CAMPAIGN WAS SHOT BY HYESOO CHUNG WITH TALENTS JETTE LOONA HERMANIS, WON JUNE CHOI and DMYTRO ZUBYSKYI, HAIR AND MAKE-UP ARTIST LIUBOV DYVAK AND SET DESIGN BY FREDERIK BRITZLMAIR.

“Love lost, but only for a moment,” the walls seem to whisper. “Crushed by expectations. Revived by defiance.” Souls came together in the quiet, hidden beneath arches that have seen centuries pass. Strangers to tradition, they carved out their own vows—no white dresses, no tuxedos, just the raw, unfiltered promise to be everything they weren’t supposed to be.

THE BECAUSE OF IT'S GLOSS CAMPAIGN WAS SHOT BY HYESOO CHUNG WITH TALENTS JETTE LOONA HERMANIS, WON JUNE CHOI and DMYTRO ZUBYSKYI, HAIR AND MAKE-UP ARTIST LIUBOV DYVAK AND SET DESIGN BY FREDERIK BRITZLMAIR.